This privacy policy describes how BetSmart Kenya ("we", "us", "our") collects, uses, and protects personal information when you visit betsmart.co.ke (the "Site"). It is provided in compliance with the Data Protection Act 2019 of Kenya.
Information we collect
Information you provide directly. If you contact us by email, we collect your email address and the contents of your message. We do not require account registration to read the Site.
Information collected automatically. When you visit the Site, our hosting provider and analytics services automatically collect technical information including your IP address, browser type, device type, operating system, referring page, pages visited, and time spent. This information is used in aggregate form to understand how the Site is used and to improve our content and product.
Cookies. The Site uses essential cookies for basic functionality and analytics cookies (Google Analytics) to measure traffic. Affiliate tracking cookies are set when you click through to a betting operator we link to — these are managed by the affiliate network, not by us, and allow the operator to attribute your registration to BetSmart Kenya for commission purposes.
How we use information
We use the information collected to:
- Operate and maintain the Site;
- Improve our content based on aggregate traffic patterns;
- Respond to email enquiries;
- Track affiliate referrals to betting operators we partner with;
- Comply with legal obligations.
Sharing of information
We do not sell your personal information. We share limited information with the following categories of third parties:
- Hosting and analytics providers who process technical data on our behalf;
- Affiliate networks who track click-throughs to operators we partner with;
- Regulators or law enforcement where legally compelled.
Your rights
Under the Data Protection Act 2019, you have the right to access the personal data we hold about you, to request correction or deletion of inaccurate data, to object to processing, and to lodge a complaint with the Office of the Data Protection Commissioner (ODPC). To exercise these rights, email editorial@betsmart.co.ke.
Data retention
Email correspondence is retained for 36 months unless you request deletion sooner. Aggregate analytics data is retained indefinitely. Affiliate tracking cookies typically expire 30 days after they are set.
Children
The Site is intended for adults aged 18 and over. We do not knowingly collect information from anyone under 18. If you believe a child has provided us with personal information, please contact us and we will delete it.
Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top of this page indicates the most recent revision. Material changes will be highlighted at the top of the Site for 30 days following publication.
Contact
Questions about this privacy policy or how we handle your data: editorial@betsmart.co.ke